Branding

The client aimed to develop a branding identity for the launch of their first product line, drawing inspiration from the elegance and symbolism of the moon. They wanted this lunar element to be a central visual theme across the brand. My team and I brought this vision to life by creating compelling product imagery, ingredient focused infographics, and engaging reels. I led the creative direction from concept to execution, conceptualizing the overall aesthetic, directing the shoots, capturing and editing the reels, and designing the final infographics.