AIVI LAUNCH VIDEO

The brief for this project was to create a launch video that would build awareness around the rebranding of 6thStreet to AIVI, ensuring audiences clearly understood the transition while introducing the new brand identity in a visually impactful way. The objective was to create a premium, futuristic narrative that captured attention and generated excitement for the launch.

To bring this concept to life, I used Higgsfield AI to generate the video scene by scene, carefully crafting prompts and refining each sequence to match the creative vision and maintain visual consistency throughout the film. Once all the AI-generated scenes were completed, I compiled them into a cohesive narrative and carried out the final edit in Adobe Premiere Pro, where I refined the pacing, transitions, sound design, and overall flow to produce the final launch video.